Prada in Japan mobile market

TOKYO — Japan, home to some of the most discriminating cellphone users in the world, has long been a difficult market for foreign mobile-phone makers. But this year could be promising — at least for one of them.

Prada SpA said NTT DoCoMo Inc., Japan’s top mobile operator by subscribers, on May 23 will begin selling the Prada phone, an exclusive model created by the Italian luxury brand and South Korea’s LG Electronics Inc. The phone, which will be available in black and silver, will be unveiled here Thursday. DoCoMo and LG Electronics declined to comment.

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Tags: japan, Prada, prada SPA